Arts Alliance Media Announce Lifeguard Agreement with Ster-Kinekor

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with Ster-Kinekor Theatres, the largest movie exhibitor in South Africa.

As they seek to centralise asset management and put an end to potential show-stoppers, Ster-Kinekor will deploy Lifeguard*, the cloud-based Network Operations Centre (NOC) solution, to monitor 436 screens across South Africa, becoming first recipient of its new-look user interface and impressive suite of workflows and data points.

“We’ve worked with AAM for many years and have been impressed with their tools’ versatility,” commented Motheo Matsau, Acting CEO of Ster-Kinekor Theatres. “As parts and consumables inevitably reach the end of their lifecycle, it’s imperative to learn and understand how to manage those time-frames to help maintain our schedule as intended and ensure no revenue is lost.”

Designed to make day-to-day theatre management smooth and error-free, Lifeguard presents exhibitors with their own NOC solution to help reduce the cost of operations, improve productivity, and deliver increased profitability. 

By adding Lifeguard to a software suite that already includes AAM’s Screenwriter TMS, Ster-Kinekor will not only employ operational automation, but gain additional business intelligence from over 30 operational reports, enable comprehensive visibility through meticulous device monitoring, and identify issues early by measuring hardware performance. 

Dale Miller, Chief Commercial Officer at Arts Alliance Media, added “we’re delighted that Ster-Kinekor has chosen Lifeguard as their trusted NOC solution. This new software not only helps to manage assets and identify urgent issues but works to prevent cancelled shows and keep sites running smoothly.”
For more information, please contact:

Gregory Davies –

About Arts Alliance Media

Arts Alliance Media (AAM) is the global leader in digital cinema software and services. AAM offers a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. 

AAM software touches over 45,000 digital screens globally, while their network operations centre (NOC) supports several thousand screens. 

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider, alongside Volfoni, a global leader in 3D technology.

 About Ster-Kinekor

Ster-Kinekor Theatres Pty Ltd is a company with limited liability incorporated in accordance with the company laws of the Republic of South Africa.

To most South Africans, the word “movies” is synonymous with the name “Ster-Kinekor”; the biggest movie exhibitor by far (more than double the size of its nearest competitor), Ster-Kinekor owns some 60-65% of the market, boasting some 55 movie complexes in South Africa (more than 400 screens and 64,000 seats) with 154 state-of-the-art cinemas, giving Ster-Kinekor the largest 3D footprint in this territory, as well as 6 complexes in neighbouring territories.